Milliken & Company, through its ColorDirection 2021, has launched the Harmonic Synergy palette for 2021 with the aim of providing design inspiration and building an effective customer colour experience.
Colour plays a key role in purchasing decision and represent an effective strategy for branding and personalization. For this reason, Milliken decided to launch a new colour collection, Harmonic Synergy, with strong and bold tones from across the spectrum.
Harmonic Synergy is made of seven new colour trends:
Summer Dawn is a vibrant orange/red recalling the morning sky or the warm colours of rocks.
Soothing Earth is a smooth green grounded in the textures of natural patterns which recalls our planet's surface, conveying quietness and the feel of days spent in the open, enjoying nature.
Forest Walks is a deeper, rich green recalling the natural environment. Its darker tone conveys strength and depth.
Majestic Skies is a bold blue, inspired by the rich hues of galaxies.
River Calm is an ocean tone with an airy lightness, bright and strong, which aims at bringing attention to its message of connecting with the waters of life.
Floral Song is a deep, warm and rich purple, which speaks of confident optimism.
Proud Rose is a deep, vibrant pink. It can be used on any product that needs to stand out.
These hues are thematically rich and work together in harmony, providing design inspiration and a marketing roadmap to help build the ultimate customer colour experience.
A versatile range of colorants
Milliken offers also a versatile range of colorants for plastics detergents and foam:
Liquitint™ for multiple applications, including laundry detergents, household cleaners, fabric softeners, and other household and industrial products;
Liquitint Agro for the agricultural sector;
ClearTint™ colorants for NX® UltraClear™ polypropylene. They offer clear and bright colours for transparent polypropylene and are compliant with safety requirements for food packaging;
Reactint® polymeric colorants for polyurethane (PU) which add vivid and appealing colour to products without affecting the physical properties of the material;
KeyPlast® line, for plastics and packaging. It is available in a range of stable and reproducible colours and includes colorants for food-contact applications in PET.