The 2020-2021 Automotive Color Trends collection by BASF aims at representing the blend of the physical and digital worlds in a constantly changing environment, playing with concepts that intertwine surface, texture and colour.
BASF has released its 2020-2021 Automotive Color Trends collection with a variety of shades and effects.
The collection, called CODE-X, is the result of the synergy between designers of BASF's Coatings division around the globe. Every year, these designers study future trends which they use as foundation for the development of surface, texture and colour positions. They draw inspiration from industry, fashion, consumer products, and nature, share their research with the automotive designers and help develop the colours of the future.
The colours, which features new, reimagined whites, dark jet blacks, and a variety of vibrant colours, serve as inspiration to automotive designers for vehicles that will be on the road in three to five years. Many have effects or textures, contributing to create a tactile and visual experience.
The global key colours vary from a greyish green, to a warm beige, to a coarse grey.
"As new thinking drives big transitions in the values around society, identity and progress, this collection represents the blend of the physical and digital worlds to stay hopeful and positive while coping with change", declared BASF.
The key colours of EMEA
The key colours of EMEA are soothing, calming colours with bold, new, distinct positions, which feature a variety of effects.
"We are in a time when nothing is the same. We may reference the old colours, but add something new, something different," said Mark Gutjahr, head of Automotive Color Design, EMEA.
The key colours of Asia Pacific
Asia Pacific's key colours are warm and aimt at reflecting a positive, flexible attitude for change, action and the future. They are not black or white, but more blurred and floating.
"Individuality is the trend in play here. We live for today and want to make the future better," said Chiharu Matsuhara, head of design, Asia Pacific. "We try to enjoy life and be positive as much as possible, and change what we did in the past."
The key colours of North America
North America's colour designs convey grace and simplicity, and look to build off advancing colorant technologies that exhibit a greater sensitivity to the environment.
"It's not unusual to presuppose technological stewardship dominates research, but it's refreshing to see just how much the consumer is willing to forego traditional norms of beauty in order to satisfy the hunger for smart and responsible colour designs," said Paul Czornij, head of design, the Americas.