Within the framework of AkzoNobel’s Paint the Future Collaborative Sustainability Challenge, partners have joined forces with AkzoNobel in a determined effort to collectively reduce carbon emissions in the paints and coatings value chain.
Within the framework of AkzoNobel’s Paint the Future Collaborative Sustainability Challenge initiative, which was launched with 28 partners (including customers, suppliers, NGOs and academia) in May 2022, following the Discovery Day five teams have been established to work on possible solutions to help limit climate change.
A total of five agreed projects will now progress, with AkzoNobel involved in the following:
- Help the coatings industry take sustainability into account by identifying potential value proposition-based metrics that could be used to measure sustainability of products and promote sustainable choices.
- Help raw material suppliers to realize disruptive new process technologies that enable sustainable product solutions by proposing working models that share risks along the value chain.
- Help the marine coatings industry to provide products to the market with minimal solvent applications by campaigning for solutions for a faster decarbonization of the value chain.
- Help the paints and coatings value chain to increase the share and trust in sustainable raw materials by establishing a framework to categorize and create a common understanding of the benefits and limitations of sustainable raw materials.
- Help partners in the European paints and coatings value chain to advance the reduction of solvent emissions by publicly disclosing third-party assured data on solvent usage as input for Lifecycle Assessments.
“I’m proud of what we’ve been able to achieve with partners from across the value chain. Multiple collaborations relating to sustainability have started among parties who wouldn’t normally work directly together. Now we’re transitioning to the next phase and we have the right parties in place to bring us closer to our mutual goal of reducing carbon emissions”, said Wijnand Bruinsma, AkzoNobel’s Director of Sustainability. “As well as identifying five projects to take forward, the company’s initiative has been a vital catalyst for connecting the value chain for more understanding and future carbon reduction opportunities”.