The 2024 colour trends presented by Axalta combine nature and technological aspirations under the name Architectural Fusion.
The Industrisl segment of Axalta Coatings has launched the latest edition of Vibes, the magazine through which the company annually offers architects and designers a guide to the latest trends, exploring colour and texture in the built environment. The new trends have been gathered under the theme ‘Architectural Fusion,’ merging the essence of nature with technological aspirations and emotional depth.
Axalta's new colour trends capture the connection to nature while embracing a technology-driven future, helping architects and designers in their creative endeavours. This duality inspires creativity and evokes a blend of calm and new beginnings.
In addition, Vibes magazine's case studies also show that building materials coated with Axalta products are as varied and diverse as modern, global societies. Axalta's technology portfolio addresses the nature of these diverse materials, such as metal substrates, combining them with an exhilarating colour experience.
“As we present the latest edition of Vibes, we are thrilled to showcase the vibrant intersection of colour, creativity, and innovation, in architectural design. Our curated themes - Earth Unity, Human Evoke, Tech Vision, and Vivid Vibe - reflect a harmonious blend of nature, technology, and human connection, offering designers an inspiring palette of colours and finishes. Each page of Vibes is a testament to Axalta's commitment to pushing the boundaries of design, fostering a deeper connection with our environment, and embracing the endless possibilities of the future,” has stated Sally Put, Editor of Vibes colour journal and Head of Marketing Communications at Axalta EMEA.
Vibes 2024 presents the following colour trend themes:
- Earth Unity: Humanity’s connection with nature and the universe. Shades such as amethyst crystal, ochre, stone and clay are reminiscent of forests and wild berries.
- Human Evoke: Emphasising emotional connections. Lighter tones are reminiscent of shell patterns, with hints of stone, precious metals and emotive red.
- Tech Vision: Ambitious and curious, technology enthusiast. Colours include straw yellow, pink, green, blue and purple, reflecting innovation and scientific exploration.
- Vivid Vibe: A palette that celebrates hopeful creativity. It acknowledges the world as it is while striving for a brighter future. Imagine colours that evoke memories, stimulate the imagination and inspire creativity in design.