Milan is getting ready to host the third edition of Packaging Première, the selective exhibition dedicated to luxury packaging, taking place from May 28th to May 30th in the new larger spaces of the renowned exhibition centre of Fieramilanocity.
Packaging Première is the one and only event in Italy dedicated to the packaging industry, considered as an efficient marketplace for designers, manufacturers and international brands discerning packaging as a pivotal communication element, especially for high quality products.
Ruled by strong brand personalities, luxury packaging develops original expressive forms, thanks to the efficient supply chain, designed to pursue excellence at its best, from raw materials to final products. Packaging Première offers previews, ideas, innovations and a precious help to understand trends and market situation.
The event, launched in 2017, aims to increase the number of international exhibitors and visitors. "Every year we notice a growing interest in the exhibition from international companies. In 2017 international exhibitors represented the 25%, we wish to boost this percentage to 40-50% in a long term time frame, thus proving the global allure of the event" underlines Pier Paolo Ponchia, organizer of Packaging Première. "This upcoming edition confirms an increased number of exhibitors compared to the last season, as well as an enlarged itinerary, without losing the quality, our key value".
Among the Italian and international exhibitors showing for the first time at Packaging Première we can find also niche sectors, such as fabrics, upholstery, primary plastic or glass packaging and components, creating a perfect balance among the different industries.
Art and design will have a leading role within Packaging Première: design represents an essential element, a source of inspiration for new products and materials. The Art Gallery, which last edition was dedicated to paper, this year will emphasise artists that use various materials such as wood, plastic and glass to create artistic elements. Key issue will be the metamorphosis of the material generally used for packaging that, through an artisanal process, can become an artwork.
Lorenzo Petrantoni, the renowned artist creating illustrations through the assembly work of antique dictionaries from the nineteen century, has been appointed image consultant.
The exhibition will be enriched by conferences dedicated to exhibitors – thus able to illustrate their successful case histories – as well as to the research – thanks to the survey conducted by Smithers Pira, the worldwide authority in the packaging industry.
Packaging Première – Shaping Luxury
Fieramilanocity Pad. 4
May 28th – 30th 2019