AkzoNobel is showcasing the innovative metallic blue coating used in ITA Airways new livery at MRO Europe, which will run until October 20 in London. The company is also previewing its 2023 Color of the Year – Wild WonderTM.
AkzoNobel
Aerospace Coatings is showcasing the innovative metallic blue coating, with a chromate-free primer, used in ITA Airways’ new livery at MRO Europe in London. The event began on October 18 and will run until October 20.
The livery consists of a deep metallic blue overlaid with pearl, stylized icons representing Italy’s artistic heritage, the Italian tricolour used on the fleet’s rudders, and the white and red gold of ITA Airways’ logo. A replica of ITA’s livery coating system is displayed on AkzoNobel’s exhibition stand.
The base coat-clear coat system included Aerobase Special effects, and Aviox Clearcoat UVR. ITA chose the system because of its high performance and the uniform coverage and appearance, which can be achieved with just one coat.
“The team at ITA approached us looking for a partner to help bring their marketing idea to life. Together we created a stunning livery in the colour of the jerseys of the Italian national sporting teams. The beautiful metallic blue honours sporting legends such as Paolo Rossi – hero of the 1982 World Cup – whom the ITA planes are named after. And at AkzoNobel we look forward to a long and continuing partnership of innovation”, said Edoardo Sorvillo, AkzoNobel Sales Manager Italy & Poland.
At its stand, AkzoNobel is also previewing its new nature-inspired interior colour collection, including the 2023 Colour of the Year, Wild Wonder.