AkzoNobel has launched Hammerite Ultima, a new water-based paint designed to provide superior protection to all types of metals for a wide range of applications.
Hammerite Ultima can be applied on all types of metal, even directly, without the need for a primer, providing a higher protective barrier to gates, fences, railings, garden furniture and more. It is now available in Germany, Spain and France and is scheduled to be launched onto other markets in due course.
The key innovation lies in its quick-drying formulation, which was developed as part of AkzoNobel's Waterway initiative - a multi-year strategic program designed to lead the decorative paints market towards using more water-based product ranges.
"Reducing the impact our products have on the environment is a fundamental part of our 'People. Planet. Paint.' approach to sustainability," explains AkzoNobel COO, Ruud Joosten. "Hammerite Ultima is a great example of how our product innovation is leading an exciting transformation of the paints and coatings industry."
"Consumers want the best protection for any metal, whatever they are working on, and Hammerite Ultima is the best solution", adds Luc Rens, AkzoNobel Global Marketing Manager for wood and metal coatings within the Decorative Paints business. "In many cases, our customers don't know exactly what type of metal they're dealing with, which can create confusion. With Hammerite Ultima, consumers will always have the right answer, providing peace of mind and reassurance that they will have their metal protected for a long time."
For more information, AkzoNobel has releases this video.