BASF’s Glasurit® and R-M® have been recognised as the preferred paint brands for BMW Group’s aftersales network in selected markets. This partnership will enable BMW Group’s dealer network to meet the evolving demands of the market.
BASF’s Coatings division has announced that BMW Group has selected the premium refinish brands Glasurit and R-M as preferred paint brands for its aftersales network.
This strategic partnership covers 50 markets where BMW Group does not operate with its private label. The Glasurit 100 Line AraClass and R-M Agilis Pioneer Series product portfolio are set to redefine the future of body shops worldwide with their commitment to sustainability and high-performance solutions.
BASF Coatings provides BMW and MINI body shops with a comprehensive range of coatings, ensuring process efficiency and the highest product quality. Additional training solutions will equip BMW Group’s body shop painters and owners with the necessary skills to promote sustainability
within their operations.
“By partnering with BMW Group, we are excited to contribute to the future of body shop sustainability. Our premium portfolio Glasurit 100 Line and R-M Agilis stands out for its exceptional performance, achieving less process time compared to standard basecoat lines. Its advanced formulation also significantly reduces material consumption per application. Moreover, our ability to simplify certain 3-stage colours into 2-stage colours further enhances speed and sustainability in the refinish process,” has stated Chris Jackman, Director, Global Strategic Account Management at BASF Coatings.
About BASF
BASF is a global supplier of coatings, decorative paints, and applied surface treatments for metal, plastic and glass substrates across a wide range of industries. The company creates advanced performance solutions and drive innovation in performance, design and new applications to meet its partners’ needs worldwide. BASF leverages the skills, knowledge and resources of interdisciplinary and global teams to benefit customers by operating a collaborative network of sites across Europe, North America, South America and Asia-Pacific.