Charli Yu Walton and Fred Lu will be the first members of the Chinese Board of Directors of Belzona.
Belzona, an international developer and manufacturer of polymeric repair and protection systems, has announced that the company has appointed Charli Yu Walton and Fred Lu as the first members of the Chinese Board of Directors. Walton will serve as Corporate Development Director, while Lu will be the new Technical Director.
The new Corporate Development Director is originally from Harbin (China) and joined the marketing team of Belzona in 2011, where she acquired considerable experience in B2B marketing strategies. Walton will now be responsible for creating and implementing marketing strategies to consolidate and accelerate the growth plans of the company in China. In addition, she will be providing the nexus between the Chinese subsidiary, Chinese Distributors and the several international headquarters of Belzona.
“I am delighted and proud to be appointed to the first Board of Directors of Belzona’s new Chinese company. China has, for many years, been a significant market for Belzona and the formation of the new company demonstrates Belzona’s commitment to growth in the region,” stated Walton. “Through our great brands, products, and distributorships, we bring cutting-edge solutions to our customers in China. We have set an exciting growth agenda for our brands, where innovation, digital marketing excellence, sustainability and collaboration play a crucial role. I am looking forward to the new challenges this ambitious agenda will bring, as well as working closely with our Distributors to bring these plans into fruition.”
The Technical Director joined the company fourteen years ago as a technical service engineer at for the Asia-Pacific branch. He will then continue to lead the Chinese business unit from the technical perspective and will head up the development of Belzona’s training programme and technical service support in the region.
“I am proud to be a member of the Belzona family and am honoured to take on this new role. Belzona has unrivalled experience and expertise globally. Our new Company is a technical hub, providing extensive and customised training programmes to our Distributors and customers in China. I will keep working hard and do my best to ensure that we achieve our goals and fulfil our great potential in the Chinese market,” has declared Lu.
“Belzona is a brand with an incredible heritage and track record for quality and innovation. China is one of our key strategic growth regions. We took the decision to appoint two new Directors to the board in China to ensure that we continue to deliver the highest level of technical and marketing support to our Distributors, as well as providing the most cost-effective solutions to our clients. With a strong leadership and talented team, I believe our business in China will take a significant leap in the upcoming years,” has concluded Kimberly Svendsen, the Corporate Development Director of Belzona.