In order to meet in the best possible way the needs of the primary sector, today more prosperous than ever in terms of technological innovation and ever more demanding in terms of finishing, Mascar renovated its paintshop with the help of Graco, Comaind, and Inver.
Like much of the manufacturing industry, the agricultural sector is currently facing the challenge of digitalisation and technological evolution. Originally a totally labour-driven sector, from the 1950s to the present day the agricultural industry has changed a lot - through the so-called green revolution, which led to the introduction of chemical fertilisers, the 3.0 era, characterised by the advent of machinery aimed at speeding up and improving production, and finally the so-called smart agriculture or agriculture 4.0.
Nowadays, the primary sector is in fact more prosperous than ever in terms of technological innovation. Proof of this are the drones used for mapping areas, "smart" tractors with autonomous driving, and sensors and IoT technologies capable of collecting data on environmental, climatic, and crop conditions in real time as well as providing information on the possible spread of diseases.
In this constantly evolving framework, continuous research and development of innovative solutions has proved to be a winning strategy adopted by many businesses. These include Mascar SpA (Grumolo delle Abbadesse, Vicenza, Italy), a company specialising in the production of agricultural machinery for the sowing and haymaking sectors for over twenty years. The current quality requirements for the finishing of such equipment are as high as those of the automotive sector are.
In order to meet these needs at best, in 2017 Mascar renovated its paintshop with the help of Graco, a world leader in the supply of fluid management systems and equipment (through Comaind, one of the Graco distributors in Italy), and Inver, a brand of the Sherwin-Williams Company, which supplies the company with last generation water-soluble two-component coatings.
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