The celebration of Art, Nature and Industry.
The anniversary of a company represents the encounter between past, present and future. It symbolizes its history, what has been accomplished up to that moment, and collaborates in tracing the path that leads to those horizons yet to be explored.
What we have observed in these first 10 years of EOS, the publishing house of the ipcm magazines, is that trait d'union, that lasting bond that unites the surface industry with art - just think of the colourful liveries of airplanes and cars, to the research hidden behind those colours that are often loaned to artists and architects or to the collaboration with museums and art galleries to highlight priceless artworks - and with the natural world, which not only hosts us but which has also shaped, especially in recent years, the way we relate to it, helping promoting more and more policies, solutions and products that respect the environment.
So, what better way to celebrate the anniversary of a company that for the past 10 years has been an integral part of the wonderful world of finishing, if not in turn by celebrating the important bond that binds us to art and nature?
24 July 2009 - 24 July 2019: 10 years in the multifaceted world of finishing
To celebrate it, we chose a location that fully represents this combination: the Rossini Art Site in Briosco (Monza and Brianza, Italy), a lush 10-hectare park set on the green hills of the Brianza which houses one of the most important open-air art collections of the late twentieth century.
In this venue we welcomed our 150 guests - partners and suppliers who supported and accompanied us along this path, who believed in us and in our work and without whom nothing we have achieved so far would have been possible.
The guests were able to experience first-hand the link between industry, art and nature.
First with the guided tours that made them discover the beauty and the meaning behind the artworks that entrepreneur and patron Alberto Rossini has chosen for his park, with the aim of creating a unique, suggestive space, without any barrier.
And then, during the evening, with the charity auction of artworks donated or created specifically for the event. Six artists have in fact experimented with different techniques and materials - from porcelain to metal, from the Raku style to the use of painting robots or photographic lenses - to create works of art whose proceeds were donated for the restoration and the preservation of the symbolic Monumento ai Caduti of Monza, which since 1932 commemorates the 667 people who sacrificed their lives during the two World Wars.
The speech by Simone Villa, deputy mayor of Monza, officially opened the auction, emphasizing the importance of private participation in the recovery and preservation of the fundamental Italian artistic heritage.
It is just the beginning
When the auction ended, we were able at last to preview the corporate video created especially for the occasion and which took months of work and a close collaboration with our partners who, once again, assisted us in making this video-testimony of who we are, of the passion and values that every day for ten years have been pushing us towards our goals.
The video - dubbed in Italian, English, Spanish, Portuguese and German - will be available for everyone to watch from September, when we will officially launch the MyIpcm YouTube channel. A channel that, in line with our philosophy of free fruition of contents, aims not only at projecting the world of ipcm into a multimedia dimension, but also at collecting videos of surface treatment applications made during our on-site reports and videos of the innovations developed by our customers.
What we do through the ipcm magazines, our events, and EOS' services is precisely telling the thousands facets of this industry.
Because communication is the most beautiful of journeys. And we are ready to journey through the world for the next ten years. For you and with you.