Nowadays, quality is an imperative for any durable consumer good.
The "fast" philosophy has imposed itself in some market segments, i.e. the consumption of goods that are easy and quick to produce as well as replace. In other sectors, however, consumers prefer to purchase robust goods, based on sophisticated technologies, with durable, well-finished, and aesthetically pleasing surfaces, and highly customised.
One of these sectors is the automotive one.
In this issue of ipcm®, dedicated to the technological trends in the auto industry, we'll see how the era of Industry 4.0 and the latest developments in chemistry help meet all these needs and we will bring our readers inside one of the most prestigious car company in the world, offering a technological premiere: Ferrari, the Italian manufacturer of sports cars that are the dream of any passionate motorist, is the first OEM to have implemented a coating system curable at low temperatures for clear coat layers.