StocExpo has undergone a rebranding to celebrate its evolution and the energy industry.
StocExpo, one of the main international trade fairs for the tank storage sector, has presented an updated, fresher, and more inclusive white and green rebranding. Managed by Easyfairs, the StocExpo trade show allows the tank storage industry to gain wider insights, greater opportunities, more experience and specific expertise.
In recognition of the evolution of the tank storage industry towards more
sustainable fuels, StocExpo has changed its branding with more modern colours and icons. The clean, minimalist branding sends a message of modernity to the industry. The new logo is a circle but split into two halves, slightly off-centre. So, it conveys the classic ‘s’ in the centre. The remaining branding features elements all relating to tank storage.
The new branding of StocExpo mirrors its efforts to lead the tank storage industry into the future. The new features for the 2023 edition of the event, such as the Asset Management & Integrity Conference, the cooperation with FETSA and the iTanks pitch contest, will further highlight its commitment.
Following the introduction of the “40 under 40” and the “Women in Tanks” initiatives, StocExpo wanted to incorporate a new branding that represented its position as an
accelerator in the industry. On top of this, the event will play host to a diversity and inclusion panel, cementing its commitment to championing minorities in the industry.
“StocExpo is the largest and longest-running international tank storage and future fuels event. The new branding feels fresh and different from before. Previous years graphics have promoted dated parts of our industry, but as we move into more sustainable future fuels, the new branding design has a much more obvious nod to that future,” has stated Rikki Bhachu, the head of marketing for StocExpo. “The new graphics and colours encompass the storage of ammonia, hydrogen, biofuels, the capture of carbon, and robotics. The new branding stands out, works on all formats and links back to bulk liquids, robotics, drones, and e-fuels. It also reflects current challenges and future developments in terminal safety, efficiency, and sustainability.”
StocExpo 2023 will take place from place 14th
to 16th March 2023 in Rotterdam (The Netherlands). “For 2023, we are focusing on inspiring, connecting and sharing knowledge across the tank storage community. Thought leaders from around the world will be gathering – alongside exhibitors and visitors – to discuss the future of the industry. As ever, it is a perfect event for networking, doing business and boosting careers. Highlights will include an incredible exhibition and conference, the StocExpo Forty Under 40, Women in Tanks and the Global Tank Storage Awards. The last StocExpo was an incredible success, and we can’t wait to bring everyone back together again,” has concluded Bhachu. “See you in March!”
To register for the event: https://register.visitcloud.com/survey/3o15z5552k29s?actioncode=9