The expansion of the strategic partnership with Caldic in France will allow LANXESS to unify its sales structure and improve service quality.
The specialty chemicals company LANXESS has recently announced that it has reached a distribution agreement with the solutions provider Caldic in order to market its Lewatit ion exchange resins and Bayoxide iron oxide adsorbers products range in France. The company, which has been collaborating with Caldic in the Benelux region for many years, is aiming to standardise its distribution structure in Western Europe in order to unify its sales model and improve the quality of the services offered.
“We are very pleased to have gained Caldic as an experienced sales, marketing and distribution solutions partner for France, with in-depth knowledge of the market and applications for our products. This will strengthen our position in the French market, especially in combination with the existing structure in Belgium. Our customers in both regions can expect a further improvement in service quality,” has stated Simon Libert, the sales manager for France at the Liquid Purification Technologies business unit of LANXESS.
“The LANXESS product range perfectly complements our water treatment and environmental solution portfolio in France. It makes us a one-stop-shop solution provider for our customers. In the current context of increasingly stringent environmental standards and limited water availability, having efficient water treatment is becoming a national imperative for France. The partnership between LANXESS and Caldic is an important step to effectively address requirements today and in the future,” has added Maxime Toth, the managing director of Caldic France.