When atypicality becomes the new normal.

March was a very atypical month. Perhaps the most atypical ever experienced so far for most of us.

Starting on Monday 9, most of us started working from home. By March 16, we had closed the office door behind us, with a lump in the throat but with the hope of being able to reopen it as soon as possible.

It was not easy to revise our habits. True, the pace is slower, in the hallway there is no traffic and you can sleep a little more because now "going to the office" means walking the distance that separates us from our computer.

Despite this, leaving the office gave rise to a sense of bewilderment, uncertainty and even sadness.

Because the truth is that leaving the office meant having to give up the 10 o'clock coffee break with the whole team, an unfailing ritual and chance to discuss, chat and laugh on the most varied topics. It meant not having to discuss which radio to listen to anymore, with the office divided between rock and pop. It meant no longer sharing lunch break with co-workers, nor walking together to our favourite bar to enjoy the second (or third? fourth?) coffee of the day. It meant not being able to gather in front of the computer of Graphics to exchange opinions on fonts, vectors, layouts. It meant that we could no longer read through the huge pages of the draft of our magazines, to correct it with our favourite red pen before giving the green light to the official publication. It meant not being able to book flights and hotels anymore, nor to prepare the boxes full of our magazines to be sent all over the world.

Like many others, we had to adapt and rethink some workflows to better manage them in this new situation. But our office, the editorial staff is more active than ever, virtually connected but humanly cohesive.

Because the truth is that the office is not simply four walls that host desks and computers. The office is the people who live it every day.

Therefore, even in this atypical March, during which some (a few, fortunately) would have preferred us to stay put, we never actually stopped doing what we have always done: informing, creating content, showing the best of our sector and innovating. Our work, neither more nor less. From home but with the same passion that has always distinguished us.

The new era of EOS

The first big news of this month is the launch of the eos website, completely renewed in graphics and content, which crowns a revamping process started in July 2019, on the occasion of the 10 year anniversary of our company.

The new website, however, represents much more: it is the beginning of the new era of EOS, which enters the new decade with the aim of providing its customers with a 360-degree service, from marketing consultancy to event organization up to graphic design.

It is an ambitious project that has taken time and dedication and is only at the beginning. We are ready for this new challenge, which we invite you to follow on www.eosmarketing.it, Instagram, Facebook and Linkedin.

ipcmAcademy is online

How many times have we heard of the importance of training? Without it, you run the risk of not being able to achieve your goals, of getting lost on the way or of being overtaken by someone better prepared.

We firmly believe in the importance of training and in offering a quality, functional, easily accessible and above all safe service, in all circumstances.

Therefore, we brought the ipcmAcademy courses online: until we can return to the classroom, our course can be attended through a webinar platform, accessible in cloud with a simple link or app, from desktop, tablet and smartphone.

The editorial process doesn't stop

Keeping track of all the cancelled and postponed fairs in this period is really difficult and unfortunately what seemed certain is no longer so.

To help you out, we have decided to update our Exhibitions Calendar 2020, something we keep doing on a weekly basis, in order to give you the opportunity to know the new dates of the main appointments for the finishing sector around the world.

PaintExpo, the most important European trade fair in the sector, has also been postponed to 12-15 October.

Despite this, we wanted to keep the promise made to our advertisers and readers, by publishing in March the special issue dedicated to PaintExpo, which, with its 224 pages, attests the technological and innovative streak of our sector.

You will be able to browse through it in person at PaintExpo but in the meanwhile, we invite you to read it online, where you can also find all the other published issues, starting from issue number 1, dating back to 2010.

Happy reading

The digital push continues

We have always believed in the importance of digital channels, which are an integral part of both our advertising offer and our communication, thanks to our social networks, newsletters and website that aim at offering comprehensive information.

Now more than ever, the digital world is a very important window on the world, with exponentially increasing traffic rates everywhere. Therefore, we want to give our customers and readers the opportunity to enjoy even more functional spaces and contents.

We are therefore actively working to implement a greater number of advertising formats in our newsletters, both display and native, so that companies can promote their products.

DEM is another great way to get leads: sending the right message to the right person at the right time allows you to give your potential customers information about the product and its usefulness even before they request it. To this end, ipcm makes a consolidated database of over 30,000 contacts available to companies in the sector, which can select their target by geographical area and product category.

Contact us at sales@ipcm.it for further information.