AkzoNobel’s 2022 Paint the Future regional start-up challenge is set to launch in India.
Launched in 2019, AkzoNobel’s Paint the Future aims at discovering creative solutions to improve the digital consumer experience. After being further expanded, with two regional programs taking place in Brazil and China, the 2022 challenge is set to launch in India.
The Paint the Future India start-up challenge officially opens for submissions on March 1, 2022. Selected start-ups will then be invited to a collaboration event in late 2022, when the winners will be announced.
“We’re excited to share our pioneering spirit and centuries of paints and coatings expertise, work with start-ups and help to accelerate their innovative solutions,” explained AkzoNobel CEO, Thierry Vanlancker.
“India’s start-up ecosystem is the third largest in the world, a real powerhouse. So, we’re looking forward to actively collaborating on disruptive digital solutions and exploring how we can paint the future together” added Klaas Kruithof, AkzoNobel’s Chief Technology Officer. “Paint the Future is both a challenge and our promise to the brightest Indian start-ups that we’ll partner with them in a win-win approach to accelerate digital innovations into the market to delight our consumers.”
“India’s growing start-up ecosystem is fast becoming a global hub of emerging technologies. The Paint the Future India start-up challenge aims to discover digital solutions that can boost the magic of Dulux paints and transform the way consumers experience our products and services”, commented Rajiv Rajgopal, Managing Director of Akzo Nobel India.
The successful participants will be offered partnership opportunities as they join AkzoNobel’s accelerator program to support the further development and deployment of their solutions.