BASF has signed a multi-year agreement to be the exclusive sponsor of the Car Painting category of WorldSkills International.
The Coatings division of BASF has recently announced that it has signed a new multi-year Global Industry Partnership with WorldSkills International. The agreement will continue BASF’s long-standing commitment to developing new talent in the automotive refinish industry.
The company will also support the next WorldSkills Competition that will take place in Shanghai (China) from 12th to 17th October. The event will attract competitors from more than 60 countries.
“BASF realizes the need for young, well-trained talent is growing worldwide, and is proud to partner with WorldSkills. The event brings together young people, industry, government, education, and institutions to promote the benefits of our industry. It helps them turn their passion into a profession as a skilled car painter. Vocational skills are more important than ever. Young people will lead us on the road to global economic recovery and help us confront future challenges. BASF is proud to partner with WorldSkills International for the next three years through this agreement with the first right to continue beyond that,” stated Fabien Boschetti, the Director of Global Marketing at the Automotive Refinish Coatings Solutions of BASF.
Founded in 1950 and held every two years in different parts of the world, the WorldSkills Competitions are an opportunity for up-and-coming talent to show off their vocational skills, while receiving at the same time the training and skills needed to enter the world of work. In the Car Painting category, one of the 63 different skills that are part of the competition, participants will be able to use products from BASF’s premium refinish brand Glasurit
“As the world and BASF prepares for the grand finals of WorldSkills Competition in Shanghai this year, we’re very excited to use our extensive knowledge, people, and training excellence supported by Refinity® digital tools in China on a global platform to help prepare a next generation of spray painters in a refinish world now driven by sustainability and digitalization benchmarks. The program will help build both economic and social prosperity in the profession,” declared Patrick Zhao, the Senior vice-president of BASF Coatings Solutions for the Asia-Pacific region.