Clariant Presented its Colour of the Year 2022: Memory Gold

Clariant presents its colour of the year 2022, Memory Gold, which is part of the new “golden” palette.

Clariant today released “golden”, a new palette that encompasses the new Decorative Coatings Trends for 2022. The "golden" palette offers consumers 40 new shades to inspire them to decorate their rooms and furniture. These shades reflect 4 different phases of natural human behaviour in the new world we live in:

• “memotions”: a calm colour selection with some poppy colour accents which represents a coming back to life of sorts, where we’re re-orienting ourselves, considering our recent pasts to plan our futures. This palette includes Colour of the Year “memory gold”, an antique gold tone with a touch of luxury developed to inspire us to create new memories distinct from the past.
• "wembrace": includes more colourful tones like greens, beiges and blues that reflect the happiness and feelings of being allowed to “breathe” again.
• "wescalate": this palette evolves to become yet more colourful again, as we take these new opportunities into overdrive and go beyond our previous comfort zones. Blue tones continue to be dominant, but are accompanied by intense shades such as pink, orange and turquoise – ideal as accent colours to create a focal point without overwhelming the room.
• "metox": includes very calm colours that are more on the cool side. Grays, blues, greens and beiges are the key colours that can be used for colour schemes in our homes.

"Now close to the end of another slowed-down year, we’re really craving what comes next, for the chance to move forward and re-experience life following the intense focus on our behaviors, lifestyles and desires,” comments Franziska Hammerl, Segment Head Decorative and Wood Coatings, Global Technical Marketing Coatings at Clariant.

Clariant's Colour of the Year: Memory Gold

Clariant's Colour of the Year was formulated with Clariant pigment preparations and mixed with SHINEDECOR C393, a brand new ready-to-use golden pearlescent effect pigment concentrate for water-based paints from Clariant's styling partner, Eckart, to get the final antique and sparkling golden tone.

“Memory gold is set to be an ever-present through 2022, perfect for accenting, or for colour drenching and blocking techniques to partner other colours of the years announced by decorative coatings brands. The combination of a neutral gold shade and effect pigment brings something meaningful and special to homes and lives,” adds Franziska.