It is time to relax.
Lightness is needed this year as never before. We need to restart our minds by distracting them from negative thoughts, which prevent an objective assessment of the situation and, above all, creative thinking. "Good ideas" are crucial for the dynamic management of business activities - and creative ideas often arise when we are relaxed, when our mind is free to wander.
This is the reason why, after two issues in which we dealt extensively with the impact of Covid19 on the economy and with the ways in which the surface treatment sector has put its technologies at the service of the fight against this virus, this summer issue of ipcm® is simply aimed at offering you plenty of prompts to stimulate "good ideas". Technological, process, management, and product ideas. Success stories, unprecedented systems, new lines started up through digital technologies, unconventional surface treatments (once again, also useful for sanitising surfaces), and research on better performing raw materials. In a word, a positive framework, clearly showing the European industry's industriousness and dynamism.
Our wish for this singular summer is that we may use the time that, for once, we will not lose in overcrowded vacation spots to focus on what is good and useful in technological innovation, so as to restart with more force, more awareness, and by only keeping the positive lessons that this unprecedented event has taught us.