Pantone today unveiled its colour of the year 2022: Pantone® 17-3938 Very Peri, a periwinkle blue hue with a vivifying violet red undertone.
As per tradition, Pantone presented its colour of the year 2022. This year the choice fell on Pantone® 17-3938 Very Peri, a periwinkle blue with a vivifying violet red undertone. The colour of the year 2022 combines the fidelity and constancy of blue with the energy and excitement of red.
Pantone 17-3938 Very Peri is characterized by light-hearted confidence and bold curiosity, helping us to embrace this altered landscape of possibilities, opening us up to a new vision as we rewrite our lives.
Pantone 17-3938 Very Peri is a symbol of the global zeitgeist of the moment and the transition we are going through. As we emerge from an intense period of isolation, our notions and standards are changing and our physical and digital lives have merged in new ways. Digital design helps us extend the limits of reality, opening the door to a dynamic virtual world where we can explore and create new colour possibilities. Pantone® 17-3938 Very Peri illustrates the fusion of modern life and how colour trends in the digital world manifest themselves in the physical world and vice versa.
“As we move into a world of unprecedented change, the selection of Pantone 17-3938 Very Peri brings a novel perspective and vision of the trusted and beloved blue colour family,” says Leatrice Eiseman, Executive Director, Pantone Color Institute. “Encompassing the qualities of the blues, yet at the same time possessing a violet-red undertone, Pantone 17-3938 Very Peri displays a spritely, joyous attitude and dynamic presence that encourages courageous creativity and imaginative expression.”
“The Pantone Colour of the Year reflects what is taking place in our global culture, expressing what people are looking for that colour can hope to answer,” added Laurie Pressman, Vice President of the Pantone Color Institute. “Creating a new colour for the first time in the history of our Pantone Colour of the Year educational colour program reflects the global innovation and transformation taking place. As society continues to recognize colour as a critical form of communication and as a way to express and affect ideas and emotions and engage and connect, the complexity of this new red-violet-infused blue hue highlights the expansive possibilities that lie before us.”