It's time for human transformation.
September has always been a month of new beginnings.
And indeed, in September the training course by ipcm®_Academy started. At the end of it, the students will have been trained as Technician of industrial surface finishing processes, the new professional figure created by ipcm® _Academy in collaboration with ASP Mazzini recognized at national and European level. This was the last chance for this year to obtain the qualification but we are already working on the 2021 training program. Contact us at corsi@ipcm.it for more information.
In September we also published the ipcm® special issue on architecture and design, one of the most important issues of the year. This year's edition as well did not fail to feature very interesting and rich content, presenting the latest innovation and success stories and proving that nothing is impossible, even in a complicated period like the one we are experiencing.
The September issue of ipcm® also features another important novelty: the presence, among the pages of the magazine, of QR codes and links that expand the reading experience, enriching it with multimedia content showcasing applications, video interviews, product demos and more published online.
Speaking of digital communication, ipcm® LinkedIn company page reached over 3000 followers, a milestone that makes us proud and testifies to the growth of the MyIpcm community and its continuous support for our work.
An important recognition also came from overseas: during episode 12 of Ask Joe Powder Powdcast, a US podcast that provides interesting insights into the powder coating industry, our magazine was called a "monumental publication". Again, we can only be honoured and grateful for this recognition, further proof that we managed to achieve the goal we set for ourselves 11 years ago: to become the first truly international magazine on surface treatments.
Human transformation and innovation
In this period, we often hear about digital transformation, that is the use of new digital technologies to modify or create new business processes, cultures, experiences.
But perhaps, today more than ever, it is reductive to talk about digital transformation. What we are witnessing is actually a human transformation: we are evolving, we are changing to expand our capabilities and adapt to new situations by exploiting technologies. The historical period we are experiencing testifies to all this.
Here at ipcm® we have long started this process of digitalization, of human and technological transformation. It is a continuous process, which will never have a real end but will keep pace with the rising of new needs and habits.
In addition to the already mentioned new formats with high digital content that we will make available to our customers, the next step in this sense, carried out in September, will take us along a path of renewal and total redesign of the ipcm® website. The goal? Respond in the best way possible to the new needs of divulgation and above all of digital promotion.