Cornelius Group has been appointed by Sudarshan as distributor of the company’s high performance and effects pigment range in the UK and Ireland.
India’s largest pigment manufacturer, Sudarshan, has appointed European manufacturer and distributor of specialty chemicals, Cornelius Group plc, as distributor of the company’s over 600 high performance and effects pigments in the United Kingdom and Ireland.
Established in 1952, Sudarshan operates on a global level and has selected Cornelius – which has strong experience in the ink, plastic, coating, construction and textile industry – in order to reinforce its presence in the British and Irish markets.
“We are delighted to be appointed by Sudarshan to drive its business forward in the UK performance chemicals market. By leveraging existing customer relationships, providing more localised market insights, and highlighting new potential market opportunities, our technically adept and customer centric sales team has a proven track record of growing market share for our partners” said Ian Pearce, Group Commercial Director at Cornelius Group. “We know that many of our customers are prioritising consistency of supply, quality and innovation in new product development. The range available from Sudarshan meets and surpasses what today’s manufacturers are looking for, making it a very natural fit for our portfolio.”
Cornelius will distribute Sudarshan’s organic, inorganic and pearlescent high-performance pigments including Sudaperm™, for plastic applications that require longevity, Sudafast™, for various colouration options, and Sudacolor™, which combines quality and comfortable usability.
“At Sudarshan, we have a focused approach to broadening our product portfolio in geographically strategic locations, including the UK, Europe, Americas and Asia. Cornelius was selected due to its extensive knowledge and insight into the sector, combined with a lengthy heritage of supply with other performance chemical market solutions. Cornelius’ laser-sharp team and excellent market presence will enable Sudarshan to grow exponentially here in the UK over the next five years” commented Milan Krumbe, General Manager Europe at Sudarshan.