V413 Rosy Moment by PPG Tikkurila represents warmth, empathy and kindness.
PPG Tikkurila has introduced V413 Rosy Moment, its Color of the Year 2023, and the related Color Now 2023 collection. The new colour represents warmth, empathy and kindness, as everyday turns into a ‘rosy moment when you have your best people around you.’
Color Now is the platform developed by PPG Tikkurila in 2016 for delivering the latest interesting and thought-evoking colours and topics to its customers. Through the entire Color Now 2023 collection, the brand encourages everyone to be inspired by meaningful encounters and the emotions they evoke.
Having a rosy moment means finding a connection with someone and feeling at home with one another. Through this new colour, the company wants to express a positive outlook on life and strengthen its foothold as a forerunner in colour trends.
“During the past few years, we have been drawn apart. We have spent time in our own little circles. Now it is time to come together, to rebuild the feeling of community and let humanity and empathy blossom. Life on earth is intertwined. We cannot survive alone and can thrive only when together. We share a bond, which gives us meaning,” has stated Irina Hanhisalo, the Colour Category Manager of Tikkurila.
“In the world of endless style, trend and colour choices we want to lift and emphasize something that has true feeling as a starting point. Being together and taking care of one another increases joy and happiness. We find meaningfulness by being there for other people. It is also very much about what Tikkurila as a brand represents. We want to bring thoughtful colours to homes and spaces we live in. Everyday turns into ‘Rosy moment’ when you have your best people around you,” has concluded Hanhisalo.