In the latest edition of the magazine Vibes, Axalta has published a report which offers a series of reflections on the changing role of colour in a post-pandemic world.
On Vibes, the colour journal published by Axalta, the company has published a new report which reveals the top 10 most popular colours of the past year among designers and architects based on searches via the Axalta COLOURit online tool. Calm and serious shades ranging from bronze, gold, and brown, to off-whites and sombre blues and greys, feature prominently in the discussion.
These trends reflect the desire for comfort and security that emerged as a result of the pandemic. In fact, a key theme to emerge is the heightened preference towards familiar, simple and safe colours in response to widespread uncertainty resulting from major global events such as the pandemic.
As multiple lockdowns have forced people to spend more time at home, many are now increasingly focused on creating the desired ambiance. According to Vibes, this translates into an increased preference for neutral colours that are inspired by nature, in line with the biophilic design trends that have emerged in recent years.
In response to the feelings of disconnection and isolation that have characterised large parts of the pandemic, Vibes also identifies a shift towards warmer colour palettes, with earthy colours such as Quartz Glint, Black Steel and SuprAnodic Terra proving most popular.
Vibes also highlights a return to sleek and functional designs which combine traditional materials with industrial and crafted ones, favouring minimalist, austere colour palettes with subtle blue and dark green tones for facades and cladding.
The pandemic has also sharpened our focus on sustainability and wellbeing and one of the themes discussed in Vibes is the role of colour in creating human-centric urban spaces and infrastructure which can help foster thriving communities for generations to come. It also highlights the growing role of diversity and how designs now draw on a wider than ever range of cultural influences and perspectives, to establish a feeling of exoticism that is difficult to attribute to a particular region but is nonetheless reflective of the global, pluriform world of today.
“The pandemic has disrupted every facet of our lives over the past two years and it’s important to recognise the emotional impact this has had on the population. Against an uncertain and volatile backdrop, humans have been experiencing a profound need for comfort, intimacy, and familiarity, something that is reflected in the key selection of colours that we have identified within our research. These colours illustrate our desire for connection, both with each other and to the planet, therefore, it is understandable that we see a renewed focus on warm and neutral earthy colours which promote a sense of familiarity and intimacy”, said Sally Put, Global ColourDesign and Communications Manager.
The trend report by Axalta features expert analysis from a variety of key names from across design and architecture, including Stephen Burks, Carolina Fernández Catalán (Rafael de la Hoz Architects), and Harbinder Birdi (HawkinsBrown). Vibes is also interspersed with case studies outlining how these insights have been brought to life on major global projects in collaboration with renowned players like KPF Architects and HOK Architects.