Merck, a leading science and technology company, presents their latest concepts and innovative solutions for the coatings, printing and plastics industry at the European Coatings Show 2019 from March 19 to 21 in Nuremberg, Germany.
True to the tag line "Always Curious", visitors to the vibrant Merck booth can explore the company's extensive Surface Solutions portfolio with a rich variety of comprehensive demo tools and exhibits. With Meoxal® Victoria Red, Iriodin® Icy white Pristine and a new black pigment, three new stunning effect pigments with will be eyecatchers of the show. Design inspirations, the company's trend forecasting expertise and their effective functional solutions will be further focus topics of this year's presentation.
Luminous red, icy white, mystic black
Inspired by the Australian Great Victoria Desert, Meoxal® Victoria Red combines brilliance with an outstanding saturation. Its high colour saturation and hiding power bring an immense luminosity and intensity to red hues. Meoxal® Victoria Red is the fourth member of the Meoxal® series of effect pigments that feature strong colour intensity and extraordinary brilliance while evoking the world's deserts.
With its pure bluish-white colour and subtle texture, the new Iriodin® Icy White Pristine pearlescent effect pigment is ideal for silky three-coat stylings with liquid-white effects. Thanks to its surface treatment, Iriodin® Icy White Pristine is well prepared for any outdoor application, enabling a lasting and purely white impression both in liquid and powder coatings. In addition, a new black pigment will also debut at the European Coatings Show.
Societal trends and colour inspiration
What will the future look like? Trend forecasting and providing colour inspiration is an integral part of the Merck solutions portfolio. The company's design and trend specialists combine research results and analysis from all over the world into holistic concepts. Comprehensive tools with concrete application and formulation examples show how Merck's innovative effect pigments and solutions can translate these concepts into colour. The new "Bluetiful World Tool", for example, offers a deep dive into the hues of the sky, oceans and icebergs and their manifold application possibilities. It also presents innovative new ideas for plastics and foil applications. The "Life Connection Tool" provides insights on societal currents in China and transforms them into colour inspirations for the Chinese automotive market.
Powerful and eco-friendly
Flawless coatings require a perfect wetting. Merck's Tivida® FL Fluorosurfactants reduce the surface tension in a coating formulation to a minimum, improving wetting, spreading and levelling even on the most critical surfaces. Their unique molecular design with an ultrashort, branched structure makes them extremely powerful and eco-friendly at the same time. At the European Coatings Show, Merck presents the new Tivida® FL 2700 fluorosurfactant. It allows an exceptionally low surface tension with 16.8 mN/m at very low usage rates.
Visitors will find Merck in Hall 1 at booth 1-614. Moreover, visitors can learn more about the company's extensive portfolio of powerful functional solutions in the following presentations:
Durazane® - Merck's unique Polysilazanes for high performance coatings Dr. Wolfgang Kraas, Merck Dr. Ralf Grottenmüller, Merck March 21, 2019 1:30 to 1.50 p.m. (Hall 1, Stand 1-133)
Can a surface be leveled to the next level? – The Tivida® FL Fluorosurfactants Carolin Klein, Merck Manuela Loch, Merck March 21, 2019 2:30 to 2:50 p.m. (Hall 1, Stand 1-133)