The Efflorescence mono-coat from BASF combines several functionalities in a single layer, demonstrating the compatibility of sustainability and design values.
The international specialty chemicals manufacturer BASF has recently announced that its automotive colour concept Efflorescence had received the Red Dot Award for effectively demonstrating the compatibility of sustainability and design values.
The Efflorescence paint is a mono-coat process that combines all of its functionalities in a single layer, including a pearl-like visual effect without the use of traditional effect pigments and a reduction of the car body heating due to more than 65% of light reflection. Unlike the standard process of multiple layers and high temperatures, the application procedure is reduced to a single layer with a drying temperature of 80°C – simplifying the process and reducing material and energy consumptions.
“Culturally, white has always been an important colour space in Asia. With Efflorescence, we created a white mono-coat with unique appearance which usually can only be reached by several layers of effect pigments. The resin beads we use for this coating also create a distinctive texture which enhances the aesthetics of the colour and makes it stand out,” has stated Chiharu Matsuhara, the head of the Automotive Colour Design operations of BASF in the Asia-Pacific region.
The unique approach has now been recognised within the Red Dot Award: Design Concept, one of the most prestigious competitions worldwide that honours innovations as the precursors of great products. The jury did not only appreciate the unique appearance of the colour, but also its revolutionary production process.