The #paintgivesyou campaign by CEPE will highlight the benefits of decorative paints and demonstrate their values for both home and workspaces applications.
The European Council of the Paint, Printing Ink and Artist’s Colours Industry - CEPE has launched the social media campaign #paintgivesyou in order to highlight the benefits of decorative paints for consumers. The campaign includes several interesting posts that demonstrate the value of paints in both home and workspaces applications as well as for making products last longer and reducing waste.
“What does paint give you? It gives you colour and energy, it protects what is valuable to you, it gives you a way to express yourself and it makes things last longer. We want to make people more aware of the positive benefits of paints and the hard work being done by the industry to make them easier to use, contributing not only to a more beautiful world, but also to our health and well-being, “has stated Christel Davidson, the managing director of CEPE.
The #paintgivesyou campaign includes examples of how paints can brighten the spaces and foster self-expression and creativity. In addition, it underlines the protective features of coatings, that allow users to safeguard products by helping them to last longer and maintain their aspect.
“Paints play such an important role in our personal lives and for society as a whole. They provide colour and protection, and by helping things last longer, they make the world more sustainable. We want paint to keep giving in the future so that future generations can also enjoy these benefits,” has concluded Davidson.