ChromaHybrid WH1729 Magma Red is the new colour developed by Cromax to meet the growing demand for red in the automotive market.
Cromax, a brand under the international paint and coatings manufacturer Axalta, has recently launched the new ChromaHybrid WH1729 Magma Red to meet the growing demand for red in the automotive market.
ChromaHybrid WH1729 Magma Red is an intense colour with excellent coverage, capable of varying from a vibrant red to an intense red.
“This is a tint compatible with Cromax Pro Basecoat and Cromax EZ+, ideal for combining with shades like Tesla PR01 Ultra Red, Audi LZ3C Sevilla Red, and Kia DWR Dawning Red. This tint is designed to increase workshop productivity, as we are accustomed to with Cromax, which can be appreciated when used with the ChromaVision Pro Mini spectrophotometer and ChromaWeb, Cromax's comprehensive cloud-based color search and management program,” has stated Samuel Martínez, Product Manager for Cromax in Spain.
Moreover, the product also underscores the company’s commitment to environmental sustainability, as it is marketed in innovative 100 ml dosing bottles that are flexible and easy to handle, made with 50% recycled plastic.