Sherwin-Williams Presented the FUSE Architectural Metal Coatings Colour Forecast

Date: 02/12/2024
FUSE metal architecture colour forecast from Sherwin-Williams

The flexibility of the three FUSE palettes allows them to be employed in many industries, including commercial, residential, agricultural and building.

Colour can help to tell a story, since it can transform skylines and define brands: it provides strategic inspiration for today with long-lasting staying power that will continue to serve architectural metal coatings for years to come, So, the colour experts from Sherwin-Williams – an international manufacturer of paints and coatings – have recently presented the FUSE architectural metal coatings colour forecast.

Channelling inspiration from the world but backed by real-world data, the report identifies how colour is influenced by society and what that means for the future of design. It does not only explore colour evolution as it relates to architecture and manufacturing, but also considers how effects can be implemented to bolster aesthetic performance in a specific industry.

The FUSE architectural metal coatings colour forecast has been presented in three curated colour collections:

  1. Accountability-Centered Technology (ACT);
  2. Building Fulfilling Futures (BFF);
  3. Chief Empathy Officer (CEO).

Each collection has its own unique aesthetic and story, offering a starting point for the possibilities of the eighteen colours included within. Yet, the true possibilities of these colours extend far beyond how they appear in the three palettes: their flexibility allows them to be employed in many industries, including commercial, residential, agricultural, building products and more.

Colours for commercial applications

A public building with metal assets coated with the paints from Sherwin-Williams included in the FUSE colour forecast

The high-end approach to mimicking concrete is a charming choice for multiple uses regarding facades in the commercial segment. Featuring a mica and a tactile texture along with warmer tones and a sparkle, Facade feels at home in a curtain wall setting, finished around windows in large buildings and more.

The Rediscovery colour adds an elegance to multi-family housing apartment buildings, office spaces and more. The pearly silver white with a mica finish shows the evolution from beige toward a high-sparkle and more satin metallic finish. The bold accent colour Awe provides a pop of interest and is perfect for use as a brand colour for wayfinding in commercial settings, such as in a hospital or library, as well as lively destinations such as zoos.

Moreover, the Symbiotic metal tones continue to evolve and remain very important in the commercial industry, providing an approachable cross between a brass and a gold tone, bridging the gap between these two tones without being too yellow-green. This colour makes an impact in stadiums, high rises and more commercial structures.

Colours for residential applications

The off-white colour Focal has an inviting yet clean aesthetic that can be used in many different residential styles. Particularly notable for siding, it serves as a great base colour that can be built up with a range of other shades. The inspiring black-and-steel print Untethered adds a cool visual texture in any setting. Featuring a mica effect, it would enhance the look of a metal roof while also providing the advantages and high performance of our products.

In the residential segment, the dark hue Reflection is also an ideal choice to reflect how black shades are shifting from true black to lighter off-black. It works great for siding, trim or roofing, offering a strong balance of darkness without being overbearing. Furthermore, the true navy Compassionate continues the movement of support for classic navy. Clean and simple while still providing flexibility to be utilized in many profiles, Compassionate serves as accents and primary colours and is perfect for siding or trim.

Furthermore, the true navy Compassionate continues the movement of support for classic navy. Clean and simple while still providing flexibility to be utilized in many profiles, Compassionate serves as accents and primary colours and is perfect for siding or trim.

Colours for agricultural applications

An evolution of navy, Vital merges the separate green and navy trends into a darker and green-toned navy, presenting a forward-thinking movement within traditional barn colours.

The walnut print Procure offers an inviting and rustic choice for siding, mimicking the natural materials that already feel at home in the agricultural segment.

Placemaking is instead a natural evolution for green hues, introducing a more subtle option to the industry. Lighter and more in-tune with greens occurring in nature, it harmonises with the landscape of typical agriculture settings.

Finally, Fair Trade is a brown tone with a cool finish with mica effect that delivers texture to the final look and evokes the life-giving familiarity of soil.

FUSE colour applied on an agricultural building