Broadcasting innovation.
February is the shortest month of the year but it wasn’t less intense for us.
We started traveling again (at least in Italy) to do the so-called reportages, on-site interviews at companies operating in different sectors that have adopted a particular product, technology or surface finishing process that has brought benefits in terms of quality and production. It is a journalistic editorial service, the trademark of our magazines. The result of the interviews carried out this month can be seen on the pages of the two magazines published in February: ICT_Industrial Cleaning Technologies and ipcm_Ibérica/LatinoAmérica, the magazines dedicated to surface finishing for the Iberian and Latin American markets..
February was also dedicated to the creation and definition of the new ipcm website, which is now available. A project that involved a large investment to give further visibility to ipcm, with improved graphics and features, in line with the corporate image - a fresh, dynamic image, attentive to the latest trends in the digital world.
Speaking of new projects, the first of two meetings dedicated to ipcm OnAir – a television format dedicated to technological innovation in the surface finishing sector – was held on Friday 26th. ipcm OnAir is a project that combines information and entertainment, real and virtual. An opportunity to explore specific topics and fully understand the technological innovations of the sector. Companies interested in learning more about this new format to promote their brand and technologies can contact us at info@ipcm.it.
In conclusion, those who follow us know how much we believe in the importance of training to improve our skills and acquire new ones. It is a mission that we carry out with ipcm_Academy – the division dedicated to training surface finishing technicians – but that we have also personally embraced. In fact, a specialized English course offered by the company began in February. All employees will have the chance to take different lessons based on their level and duties within the company.