PANTONE 17-1230 Mocha Mouse is a mellow rich-brown hue infused with a sensorial and comforting warmth.
Pantone has unveiled its colour of the year 2025: PANTONE 17-1230 Mocha Mouse
is a mellow rich brown hue infused with a sensorial and comforting warmth that nurtures with its suggestion of the delectable quality of cacao, chocolate and coffee, appealing to the desire for comfort and transporting our senses into pleasure and deliciousness.
Currently, there is a growing movement to align people more closely with the natural world. The international colour authority and provider of professional colour language standards and digital solutions has then selected PANTONE 17-1230 Mocha Mousse because it is characterised by an organic nature, honouring and embracing the sustenance of physical environment. Imbued with authenticity, it finds harmony and balance between the demands of modernity and the timeless beauty of artful creation.
“Underpinned by our desire for every day pleasures, PANTONE 17-1230 Mocha Mousse expresses a level of thoughtful indulgence. Sophisticated and lush, yet at the same time an unpretentious classic, it extends our perceptions of the browns from being humble and grounded to embrace aspirational and luxe. Infused with subtle elegance and earthy refinement, PANTONE 17-1230 Mocha Mousse presents a discrete and tasteful touch of glamour. A flavourful brown shade, enveloping us with its sensorial warmth,” has stated Leatrice Eiseman, the executive director of the Pantone Color Institute.
In celebration of the 26th
anniversary of its colour of the year, the company will also for the first time highlight the colour in events and experiences all over the world: from New York and London to Shanghai and Mumbai, Pantone will be sharing public spaces and colour events that will make PANTONE 17-1230 Mocha Mousse accessible for all.
“The everlasting search for harmony filters through into every aspect of our lives, including our relationships, the work we do, our social connections and the natural environment that surrounds us. Harmony brings feelings of contentment, inspiring a positive state of inner peace, calm and balance, as well as being tuned in with the world around us. Harmony embraces a culture of connection and unity as well as the synthesis of our mental, spiritual and physical well-being,” has added Laurie Pressman, the vice-president of the Pantone Color Institute. “With that in mind, for Pantone Color of the Year 2025 we look to a colour that progresses our embrace of the feeling of our PANTONE Color of the Year, PANTONE 13-1023 Peach Fuzz into another dimension, extending further into our desire for comfort, and the indulgence of simple pleasures that we can gift and share with others.”