2020 was an unusual and challenging year, however the ipcm^®^ editorial team worked hard to continue to inform, create content and show the best of the surface treatment industry.
2020 has been perhaps the most unusual ever experienced so far for most of us. During the first months of the year within our editorial office we saw off the possibility of being able to attend the most important trade fairs and events of the sector, to organise the sessions of the ipcm®_Academy training courses in person, as well as to be able to meet and interview the protagonists of our reportages.
However, if you have leafed through the pages of our magazines over the past year, you will have realized that the work of the ipcm® editorial staff has never stopped: we had to adjust and rethink workflows and methods to best adapt them to this new situation, with the aim of never ceasing to inform, create content and show the best of the surface treatment industry.
The ongoing thrust of digital has certainly supported us in continuing to offer the industry the same information service that has distinguished us for 11 years. Although we have always believed in the digital channels - which are an integral part of both our advertising and editorial offering and of our communication thanks to our social networks, newsletters and a web portal to deliver comprehensive content and information - we realised that 2020 represented the right year to expand and diversify our range of services and create new innovative projects.
Among these, in addition to the launch of the new website of EOS Mktg&Communication, the company specialized in marketing consultancy, event organization and graphic design as well as the publisher of ipcm® magazines, and of that of ipcm®_Academy, the division dedicated to the training of finishing technicians, we have also launched Beyond the Pandemic, a series of 20-minute video-interviews that aim to bring you a real and unfiltered testimony of how the industry is experiencing this pandemic, and ipcm® on air, an exclusive television format dedicated to technological innovation in the coating and surface finishing sector.
Watch the video to find out more about our achievements and projects launched last year