BASF Coatings and Li Auto Sign Partnership for Sustainability and Digitalisation

Date: 07/04/2025
BASF Coatings and Li Auto Sign Partnership for Sustainability and Digitalisation

The partnership between BASF Coatings and Li Auto aims to drive innovation in coatings, with a strong focus on sustainability and digital advancements.

The global supplier of paints and coatings BASF Coatings, together with Li Auto - a Chinese new energy vehicle manufacturer - have signed a Memorandum of Strategic Cooperation. This partnership is dedicated to fostering and implementing innovative coatings that prioritise sustainability and digital transformation.

“We are thrilled to deepen our collaboration with Li Auto, a pioneering market leader that shares our core values in innovation, sustainability, and digitalization. We are confident that this partnership will enhance the operational efficiency and quality levels of both parties, ultimately creating a more competitive business model that carries significant value for the entire ecosystem of new energy vehicles,” has stated Jack Zou, Vice-President, Global Key Account Management Asia Pacific OEMs, Global Automotive OEM Coatings, BASF.

Under the Memorandum, BASF Coatings and Li Auto will jointly explore new low-carbon emission material technologies and establish a collaborative innovation platform. This initiative aims to develop advanced materials and processes that enhance product performance while offering competitive coating solutions, including e-coat, basecoat, clearcoat, and more.

Moreover, digitalisation is another key focus of this collaboration. By strengthening their work in digital solutions, BASF Coatings and Li Auto seek to improve data sharing and system integration, enabling intelligent, automated business operations.

“We met BASF at the start of our business, and have journeyed together for nine years. We appreciate the excellent solutions provided by BASF in color design, anti-corrosion coatings, and beyond. We look forward to continuing to deepen our cooperation with BASF, creating opportunities for collaboration, and working hand in hand to promote the development of the automotive industry,” has added Liao Mengjun, Vice President of R&D Operations at Li Auto.

About BASF Coatings

The Coatings division of BASF is a global expert in the development, production and marketing of innovative and sustainable automotive OEM and refinish coatings, decorative paints as well as applied surface treatments for metal, plastic and glass substrates in a wide range of industries. The company creates advanced performance solutions and drive performance, design and new applications to meet our partners’ needs all over the world.

Tag: BASF