eXpand! Red (EH 3427) is the first result of the strategic partnership with Landa Labs. The new pigment technology dimension was presented at the American Coatings Show.

BASF announced a pioneering stir-in pigment for automotive coatings, that provides enhanced colour depth, flop, and sparkle. eXpand

Red (EH 3427), marketed under the Colours & Effects brand, is the first pigment to result from the strategic partnership between BASF and Landa Labs that was established last year. BASF showcased the pigment at the American Coatings Show (ACS), held in Indianapolis, April 10 – 12.

"We are excited to introduce the first pigment in our eXpand

line," said Paul Verhoeven, eXpand! business leader at BASF. "By bringing this technology to our customers, we continue to demonstrate our commitment to offering a revolutionary generation of Colours & Effects pigments that meet the requirements of the automotive coatings industry."

Infinite styling options, reduced production time and costs The blue-shade red pigment features both high transparency and high tinting strength for unique, more intensive shades with lower scattering. Compatible with modern automotive coating systems, eXpand

Red is the first of its kind suitable for outdoor applications. The small particle sized stir-in pigment is easily dispersible and cuts the time involved in the production process as opposed to conventional milling methods; this lowers costs significantly.

Other featured pigments include Lumina® Royal Exterior Dragon Gold EH 0907 (S2823D), a brilliant greenish-golden, semi-transparent effect pigment. It extends the colour space potential for high chroma shades in automotive OEM / refinish, aerospace, building & construction, powder coatings and consumer electronics applications.