Launched at European Coatings Show, “Plan B for Planet A” from Heubach will guide the automotive colour styling to 2027.
The Heubach Group, an international manufacturer of diversified organic, inorganic and anti-corrosive pigments and pigment preparations, has launched the latest edition of its automotive colour previews: Automotive Styling Shades 2027 Trendbook - “Plan B for Planet A”.
Presented during the European Coatings Show 2023, the colour forecasting dedicated to sustainability
highlights the many aspects which make Earth worth living on and fighting for. Protecting the environment is just one of them, but freedom, human rights, justice and personal well-being are equally important for the company, since in nature everything is linked with everything else.
So, the 2027 Trendbook includes lower footprint of pigment production, safer and easier to use products and improved colour formulations. In addition, the merger of the high-performance pigment ranges from Heubach and the Pigments business unit of Clariant expands the accessible colour space, while the shared formulation know-how helps to improve the visibility of vehicles by RADAR and LIDAR sensors – a prerequisite for autonomous driving.
The Plan B for Planet A is entirely digital and linked with the innovative Car Color Configurator. The users can select the type of vehicle and the scenery in which the 28 trend colours are displayed and download their individual version.
“Our 2027 Trendbook is not only about nice colours and how our Planet A should be treated and run, but also about sharing ideas and information of state-of-the-art production and synergised use of colour itself”, has stated Bernhard Stengel-Rutkowski, the senior technical manager of the Global Technical Marketing Coatings and Color Formulator division of Heubach.