With Peters at top-level management, KRÜSS expands its growth and focuses on customer support.
KRÜSS has announced that, starting from 1st January 2022, Gordon Peters has taken over the role of second managing director of the Finance & Commercial division of the company. Peters will help the other managing director, Florian Weser, who is the eighth generation of his family to head the Hamburg-based manufacturer of scientific measuring instruments.
Peters joined KRÜSS in 2018 as the head of international sales and a year later he became the global director of the Sales & Marketing division. In this role, Peters ensured the networking and increasingly consistent customer orientation of the sales, marketing, technical support, and applications and science departments by establishing a customer support centre. In addition, in order to intensify customer contact internationally, the newly appointed managing director has also established some direct agencies in several sales regions that had previously been served by trading partners.