SONGWON Will Cooperate with KRAHN Italia For the Coatings Business

Through the distribution partnership, SONGWON will enhance its position in the Italian paints and coatings market.

The international supplier of specialty chemicals and polymer stabilisers SONGWON has recently announced a distribution partnership with KRAHN Italia for the coating business.

Effective from July 1^st 2023, KRAHN Italia will be the exclusive distributor of SONGNOX^® CS antioxidants, SONGSORB^® CS UV absorbers and SONGSORB^® CS HALS products in Italy. The company wants to enhance its position in the Italian market, which is considered to be one of the key regions in Europe for the paints and coatings industry.

“Italy is an important market for us and we are very pleased to have such an experienced partner join SONGWON's extensive global distributor network. We are confident that KRAHN Italia's expertise, strong market relationships and excellent customer service, combined with SONGWON's products, will help us build and cement our position as the supplier of choice for additives for liquid coatings in Italy,” has stated Simona De Gradi, the sales manager for the EMEAI region of SONGWON.

KRAHN Italia is specialised in the distribution of specialty chemicals. It offers an extensive and high-quality product range and comprehensive technical services as well as an in-house laboratory to support its partners. Leveraging the deep knowledge of the Italian paints and coatings sector, SONGWON will then benefit from a targeted and sustainable product marketing approach.

“We are delighted to be chosen to represent SONGWON in the Italian market. This partnership presents a great opportunity for both companies to actively collaborate and grow, not only our businesses but also to add value for our customers in Italy as well. Expanding KRAHN Italia’s strong portfolio with SONGWON's high-quality additives for coatings not only allows us to better meet customers’ needs but also enables us to increase SONGWON's visibility and expand its position in the coatings market in Italy,” has added Enrico Bozzi, the managing director of KRAHN Italia S.p.A.